Jack Wills lands in Singapore

UK fashion brand Jack Wills has opened two new stores in Asia within a week.

Last Saturday it opened its first store in Singapore and this weekend it will open another in Macau.

The new Singapore store is located in the Raffles City shopping centre. Bizarrely, the brand has not yet revealed the location of its Macau store, which opens today or tomorrow.

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Long queues were visible outside the Singapore store before the doors opened. Prior to the opening, Jack Wills built momentum and awareness by parading models clutching tote bags on the city’s famous Orchard Rd shopping strip.

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Jack Wills is pricing its women’s collection ranges from S$53 for a T-shirt to $425 for a blazer, while the men’s collection starts from $63 for a T-shirt to $506 for a suit jacket, according to blogs.

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