CES launches Asia expo

The world’s largest consumer electronics show organisers are to launch a second event in Asia in May.

CES, the launchpad of a vast array of high tech gadgets in Las Vegas in early January each year, will now have a linked event in Shanghai, with the inaugural show to be held on May 25-27.

CES Asia is a joint venture between US based Consumer Electronics Association (CEA) and Intex Shanghai, a prominent producer of international tradeshows in China. The show will be held at the Shanghai New International Expo Center (SNIEC) and will draw global businesses to showcase the latest products and technologies entering the Asian marketplace. Additional support is coming from the Chinese Electronic Chamber of Commerce (CECC) and the China Chamber of Commerce for Import and Export of Machinery and Electronic Product (CCCME).

This year’s CES in Las Vegas saw product launches ranging from the new Kodak smartphone to driverless cars. The only major global brand always absent from the event is Apple.

“With our strong Chinese partners, our reputation for producing the world’s best innovation event, the dynamism of Shanghai and the huge importance of technology and branding, we believe the International CES Asia is poised for success,” said Gary Shapiro, president and CEO, CEA.

From major global brands to innovative startups, the full breadth and depth of the Asian marketplace’s innovation value-chain will be on display at CES Asia, which will span 20,000 sqm in its first year. Major trends and product categories, including 3D printing, robotics, sensors, the Internet of Things and wearables, will be prominently featured across the show floor and in the conference program.

Highlights among many notable companies set to exhibit to date include GGMM and Thinking Group, plus global brands like Audi, Ford, Garmin, Gibson Brands, Hisense, IBM, Intel, Monster and TomTom.

“The 2015 International CES Asia will showcase the latest innovations from major companies representing some of the world’s largest economies, providing unparalleled exposure to the dynamic Chinese marketplace,” said Karen Chupka, senior VP of corporate business strategy and the International CES, CEA.

“CES Asia attendees will experience the latest advancements in consumer technology, making the show a must-attend for technology executives, international buyers and media.”

Additionally, Audi AG Chairman Rupert Stadler will deliver a pre-show keynote address at the 2015 CES Asia.

To register for the 2015 CES Asia, visit CESAsia.com.


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