Hugo Boss sales have soared 15 per cent in the UK – largely thanks to the Grerman brand’s expansion into womenswear.

The high profile menswear brand has engaged New York based Taiwanese-Canadian designer Jason Wu to create a women’s fashion range. Wu was previously perhaps best known as the designer to US First Lady Michelle Obama.

UK profit rose 19 per cent, to £23.8 million in the year to December 31, its sales topping £193 million.

Global sales rose six per cent to €2.6b illion, while pretax profit rose one per cent €437 million.

Analysts quoted in UK media predict Hugo Boss could double its womens apparel sales in the next three years, reaching as much as £500 million.