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Massive light show marks Em District opening

Bangkok’s newest shopping showcase The Em District has commissioned a stunning 3D Mapping performance to mark its formal launch on Sukhumvit.

The Emporium Group, managers of The Emporium and The EmQuartier, said the company invested 200 million baht  (nearly $US6 million)  to hold “The World Extraordinaire” under ‘The Grand Celebration That Bangkok Has Never Experience Before’ concept.

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The show made its debut at a World Extraordinaire launch party attended by thousands of invited guests.

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The new Em District retail precinct comprises the refurbished and expanded Emporium shopping centre and the newly constructed EmQuartier.

Every day at 7pm the 3D Mapping Extraordinaire performance is repeated with images projected onto The Emporium and The EmQuartier’s facades.

For the gala opening celebration, the light show was accompanied by a fireworks show accompanied by music from symphony orchestras.

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Slated as “the biggest World Mapping Showcase in Asia” it is held in collaboration with Advanced Info Service, Bangkok Bank, Bangkok Airways, Bangkok Dusit Medical Services, Muang Thai Life Assurance and Oishi Group.

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The 3D Mapping Extraordinaire was created by Moment Factory a new media and entertainment studio which has previously worked with Madonna, Justin Timberlake and Britney Spears, amongst others.

The Em District is positioning itself as Thailand’s newest ‘one stop retail destination’ that attracts tourists and locals alike.

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To mark the opening, The Em District is holding a campaign ‘Shopping Extraordinaire’ which offers customers a chance to win one of four grand prizes worth a total of 30 million baht ($891,000) with every 2000 baht ($59) spent.  Prizes include an apartment (Condominium Park 24), Porsche Macan; Mercedes-Benz CLS 250, a Veranda Residence at Pattaya Condominium and holiday packages from Bangkok Airways and the Dusit Thani.

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