Dutch fashion brand ST by Olcay Gulsen has made its debut in Hong Kong.

ST by Olcay Gulsen Hong Kong opened a pop up store to raise brand awareness at Level 1 of Pacific Place on August 31, a prelude to the opening of its first standalone store in the territory, which will open on the lower ground level of Festival Walk at the end of this month.

ST by Olcay Gulsen was created by designer Olcay Gulsen whose vision was a label offering “affordable luxury clothes” that were keeping up to date with fast fashion trends.

In just 11 years, Gulsen has developed a significant reputation, not just at home but internationally.

ST is short for ‘SuperTrash’, her original brand shortened to ST for various ranges including STenim and ST. Girls. The SuperTrash brand specialises in dresses, tops and pants. Her creations are sold in more than 2000 stores worldwide.

Hong Kong fashion blog Butterboom.com was impressed by the offer in the pop up store.

“We spotted quite a few dramatic sexy dresses from their fall collection and some great long jacket in teal that we would like in our wardrobe so we are hopeful this brand will make it to fashionista’s list of must-visit shopping stops.”