A BMW cafe in Korea has opened inside a Lotte department store in Incheon.
Lotte Department Store’s Premium Outlet allows visitors to enjoy the BMW motorcycles and related accessories such as clothing and helmets. The cafe open today, May 27.
Free consultations about motorbikes and other products are also offered to customers.
“We tried to make a store that targets men who are interested in motorcycles,” said a Lotte spokesman.
“We’ll try to expand our shopping spaces that cater to male customers.”
The number of Korean motorcycle fans has increased in recent years, doubling the number of imported high-capacity motorbikes from 10,300 in 2012 to 20,800 in 2015.