Children’s fashion brand Group Zannier will launch an eCommerce flagship store in China on JD.com’s cross-border platform JD Worldwide.
It will give Chinese online shoppers direct access for the first time to the group’s range, including products from children’s fashion brands 3 Pommes, Catimini and Kenzo Kids.
Based in France, Group Zannier manages a portfolio of 15 brands across more than 900 stores and 10,000 points of sale globally.
“Group Zannier is one of the most influential companies in children’s fashion globally,” says JD Worldwide GM Tony Qiu. “With China on the cusp of a baby boom, the partnership will further expand our baby and maternal offering, which is already one of the best-selling categories on our platform.”
“We’re excited to work with JD.com with its 170 million active users,” says Group Zannier international group director Gael Estublier.
Based in France, China eCommerce specialist F2C E-Solution is helping with the group’s online store launch.
Since launching in April last year, JD Worldwide has attracted brands and merchants from more than 40 countries and regions. It has more than 3.3 million SKUs from 7300 international brands.
JD.com has seven fulfillment centers and 209 warehouses, plus 5987 delivery stations and pickup stations across China.
