Proving that fashion is a matter of taste, Japanese fashion brand Zucca has launched a collaboration with Ippudo Hong Kong to celebrate the Japanese ramen restaurant’s sixth anniversary.

Ippudo this month introduces new limited-time-only specials at its five Hong Kong outlets including “Cool” Uni Ramen, Zucca Roll and Nagoya Torikai Chicken Wings Karaage.

During the three-month celebration, Ippudo Hong Kong staff members will wear customised Zucca-branded uniforms (tees and aprons). Furthermore, Zucca has designed a special branded tote bag plus a ramen bowl for the Zucca x Ippudo celebration menu.

In a six-phase celebration, Ippudo fans will be offered collectibles and discounts.

Phases one and two (this month): An Ippudo Hong Kong Facebook video launches the celebrations, and Ippudo staff members are modelling their Japanese-style uniform, with special Facebook activities.

Phase three (this month and next): Illustrator Tony Electric introduces three inventions and customers vote for their favourite. The winning invention will be built and displayed at Ippudo.

Phase four (this month and next): Ippudo and Zucca launch an online mini-game which customers can play after scanning a QR code on the menu. All participants are offered free Zucca membership, plus two winners will each receive a HK$100 (US$12) electronic shopping coupon. Each day, 10 lucky entrants will each win a soft-boiled egg or Zucca roll at Ippudo.

Phase five (September/October): Zucca members will be offered a 10 per cent discount on purchases, and also take their receipt to Ippudo to a similar discount there.

Phase six (October): The creator of the most fierce name will be awarded an Ippudo x Zucca limited-edition prize.