Phuc Long to open in Danang

Vietnamese coffee and tea chain Phuc Long is expanding into Danang next month.

The brand will open two stores inside Lotte Mart and on Nguyen Van Linh Street in the city’s Hai Chau district.

The chain has also enriched its food menu, offering traditional Vietnamese banh mi sandwiches alongside croissants, cookies, waffles and tiramisu.

Targeting younger customers, Phuc Long is considered a competitor with international chain Starbucks and local rival The Coffee House.

Established in 1968 in the highlands of Lam Dong, Phuc Long started by selling packaged Vietnamese traditional coffee and tea through retail stores. Phuc Long expanded to Ho Chi Minh City during 1980s with both retail stores and a coffee chain. The brand now has 25 stores across the city.

Starbucks opened its first store in Danang last month.


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