Balenciaga has joined JD’s Toplife luxury platform.
The Spanish luxury brand now owned by Kering says it will offer Balenciaga collections on Toplife, complete with 24-seven customer support and a wide range of local payment methods.
“This partnership is an important step for Balenciaga’s omni-channel strategy in China,” said Cedric Charbit, Balenciaga’s CEO.
Toplife will provide Chinese customers access to all forms of Balenciaga’s creative expression, including campaigns and the brand’s latest social activation. Customers who purchase Balenciaga creations through Toplife will also be treated to JD’s exclusive white glove delivery service, JD Luxury Express.
Xia Ding, JD president of international fashion and head of Toplife said, “Bringing Balenciaga to Toplife helps further cement our position as the go-to platform for luxury shopping in China.”
Balenciaga is the third Kering-owned brand to launch on Toplife after Alexander McQueen and Yves Saint Laurent.