Starbucks Tokyo Reserve opening date set
The planned Starbucks Tokyo Reserve Roastery will open on February 28 next year.
The outlet will launch in the Nakameguro district as the brand’s fifth global Reserve Roastery, designed and constructed in partnership with architect/Kuma Lab founder Kengo Kuma.
Starbucks will build 100 new stores in Japan every year over the following three years, bringing its total stores to 1700 within the territory.
Starbucks president and CEO Kevin Johnson said: “We continue to thoughtfully evolve within Japan’s elevated coffee culture to maintain a leadership position and achieve profitable growth for the long-term.”
The firm recently launched a delivery program in Japan in partnership with Uber Eats, as well as a partnership with Japanese social media platform Line that is expected to result in a digital payment system.