Indian apparel exporter Suditi Industries is partnering with the National Basketball Association (NBA) in a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India.

It will be the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 teams. The apparel will be available in department stores nationwide and through several e-commerce sites.

“As our fan base continues to grow exponentially, we have also seen a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said NBA India associate VP of global partnerships Siddharth Chury. “We are excited to partner with Suditi Industries, a leading expert in the licensing space, to expand the range of NBA products available to fans.”

“The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them and bring exclusive merchandise to fans in India,” said Suditi’s chairman & MD Pawan Agarwal. “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”