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NBA Archives

New Under Armour store in Melbourne Central. Supplied

How Under Armour is appealing to youth culture in its new Melbourne store

The New Under Armour store in Melbourne Central is part of the brand's effort to deepen its omnichannel approach.

How an NBA All-Star is helping to boost Kicks Crew’s street cred

Kicks Crew announces partnership with NBA All-Star Damian Lillard. Lillard will be the platform’s investor and face of t...
Image of store

Retail news around the globe

Boohoo to acquire Debenhams UK  Clothing retailer Boohoo group has inked a deal to buy the Debenhams brand and othe...

NBA signs licensing deal with Decathlon, entering 1200 stores globally

Under the partnership, Decathlon will launch NBA x Decathlon collection across its 1200 brick and mortar stores and onli...

NBA and Titan launch merchandising partnership in the Philippines

The US National Basketball Association (NBA) has signed a multiyear merchandising partnership with Titanomachy, Philippi...

NBA joins branded-mask trend, selling across Asia

North America's National Basketball Association (NBA) has launched a face-mask collection online, supporting communitie...

New NBA China store the largest outside North America

The new 1145sqm NBA China store at Intime Mall in Beijing’s is the brand’s largest outside North America.

NBA Partners With Suditi Industries in India

Indian apparel exporter Suditi Industries is partnering with the National Basketball Association.

Tissot basketball concept store opens in New York

A Tissot basketball concept store has opened in New York City.

NBA Philippines stores to close down this month

NBA Philippines stores are to be shuttered after the master licence expired.