Hong Kong’s specialty coffee chain The Coffee Academics is launching its latest retail concept the world’s first single-origin Nitro Coffee Bar on September 16 at K11 Musea.

The Nitro Coffee Bar is the first of its kind to put single-origin specialty coffee at the forefront of product offerings, raising awareness of the specialty coffee value chain. The bar highlights The Coffee Academics’s moves to “drive more value to the source” via direct-trade and other social enterprise programmes.

“The Coffee Academics’ new concept at K11 Musea pushes the boundaries of specialty coffee by incorporating the nitro technology and tapas pairing into the coffeehouse experience,” said The Coffee Academics founder Jennifer Liu.

In celebration of the opening, The Coffee Academics is offering a rare Yemeni coffee, recently acquired via the largest Yemen coffee auction to-date, with only 1500 cups total – exclusive worldwide at the K11 Musea store. With 60–70 per cent of the FOB price going directly to the farmer, The Coffee Academics’ participation in this particular Yemen Coffee Auction was made to deliver a meaningful contribution to the revival of an ancient coffee civilisation and the rebuilding of a war-torn nation.