Asia’s first Lush Naked store opens in Hong Kong.

Asia’s first Lush Naked store has opened in Hong Kong, on the heels of similar stores in Milan, Berlin and Manchester. 

The store, located on Great George Street in Causeway Bay, offers plastic-packaging free products ranging from shampoo bars and soaps through to new skincare solutions. 

Lush Asia director Annabelle Baker says the store offers consumers an alternative to buying packaged items, helping tackle Hong Kong’s plastic waste challenge.

“W​astage is a monumental problem where inaction is not an option and recycling should be the last option. This is why I was so passionate to launch our first Asian Lush Naked shop in Hong Kong.

“We don’t have space in Hong Kong to deal with our wastage, we have to reduce it and that’s where Lush comes in. The Lush Naked concept store will provide new, innovative and effective products in one of the most convenient and prominent locations in the territory.”​

Baker says the Lush Naked shop aims to “push the boundaries” as an exploration into what further things the brand can do. She sees it as an opportunity to have dialogue with customers over sustainability. 

Coinciding with the store’s opening is a revamp of the company’s app, with launches in English, Traditional Chinese, Simplified Chinese and Japanese on iOS and Android.​ ​


Rather than scanning labels for information, visitors to the shop will instead be able to scan products directly using the ​#LushLabs app​, replacing the packaging with a digital solution. ​Lush Lens​ is a feature which enables Lush to reduce its impact on the environment by using the phone’s camera and machine learning to recognise products through the user’s smartphone camera, and give the customer detailed ingredient information and ‘how to use’ demonstrations via the app.

Since its foundation in 1995 in the UK, Lush has grown to 928 shops in 48 countries. 

  • Images: Lush Asia and Tiffany Lung.

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