Kenneth Cole India has opened its first flagship store.

The American fashion house’s 1200sqft store, located at Infiniti Mall in Malad, Mumbai, carries the brand’s men’s and women’s clothing, footwear and accessories.

Kenneth Cole India is operated by its local partner Brandzstorm, which will work with the brand to design, manufacture, distribute and retail Kenneth Cole products not only in India but also in neighbouring countries including Bangladesh and Sri Lanka.

Brandzstorm plans to open 10 flagship stores across India during the next three years, with a focus on major cities. On top of that, the company also plans to take its presence online via e-commerce platforms, as well as selling through department stores and multi-brand boutiques.

“We are pleased to bring the brand to the Indian customer and believe there will be a high degree of acceptance from our esteemed patrons in Mumbai. The new store will provide irresistible shopping experience giving customers access to a wide choice of Kenneth Cole New York products under one roof,” says Brandzstorm MD Ujjval Saraf.

Besides Kenneth Cole, Brandzstorm also manages brands including Giordano, Superdry and Furla in India.