Superdry
FollowSuperdry Archives
How Superdry is putting its own spin on athleisure
The apparel brand settles into its core leisure offerings while appealing to youth with strong social media and bold sus...
How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year
This year, Superdry is taking its Year of the Tiger promotion directly to an Asian-Australian audience through a push on...
FJ Benjamin raises S$3 million from share placement to Far East
Property developer Far East Organization has taken a further 9.3-per-cent stake in Singapore retail group FJ Benjamin Ho...
Winter is coming: Ski brands eagerly anticipate return to slopes
With resorts about to open for the first time since Covid, brands are hoping consumers will splash out on new clothing a...
Superdry: Welcome to the age of content with a conscience
Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...
Bauhaus sales tumble as store network shrinks
Company ended the year with just five self-operated stores outside Hong Kong.
Retail appointments of the week
Julian Dunkerton now permanent CEO at Superdry; new CEO at Foreo; Yoox Net-a-Porter names global operations director
Superdry co-founder Dunkerton named permanent CEO amid board reshuffle
Julian Dunkerton now named permanent CEO of Superdry.
Footballer Neymar teams with Superdry to promote organic cotton underwear
Company says partnership will further promote its sustainable vision for the future of fashion.
Q&A: Here’s what being head buyer at Superdry is really like
We chat with the head buyer of Superdry ANZ about the glam (and not-so-glam) parts of the job.
Events
