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Superdry

Superdry Archives

Winter is coming: Ski brands eagerly anticipate return to slopes

With resorts about to open for the first time since Covid, brands are hoping consumers will splash out on new clothing a...

Superdry: Welcome to the age of content with a conscience

Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...

Bauhaus sales tumble as store network shrinks

Company ended the year with just five self-operated stores outside Hong Kong.

Retail appointments of the week

Julian Dunkerton now permanent CEO at Superdry; new CEO at Foreo; Yoox Net-a-Porter names global operations director

Superdry co-founder Dunkerton named permanent CEO amid board reshuffle

Julian Dunkerton now named permanent CEO of Superdry.

Footballer Neymar teams with Superdry to promote organic cotton underwear

Company says partnership will further promote its sustainable vision for the future of fashion.
a group of diverse people wearing streetwear

Q&A: Here’s what being head buyer at Superdry is really like

We chat with the head buyer of Superdry ANZ about the glam (and not-so-glam) parts of the job.

Superdry confirms China JV will be wound up

Superdry has confirmed an “amicable agreement” to end its Chinese joint venture with Trendy Group and will reassume full...

Superdry set to exit Mainland China

British clothing label Superdry is set to quit the Mainland China market after five years of mounting losses.

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