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Superdry

Superdry Archives

How Superdry is putting its own spin on athleisure

The apparel brand settles into its core leisure offerings while appealing to youth with strong social media and bold sus...

How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

This year, Superdry is taking its Year of the Tiger promotion directly to an Asian-Australian audience through a push on...

FJ Benjamin raises S$3 million from share placement to Far East

Property developer Far East Organization has taken a further 9.3-per-cent stake in Singapore retail group FJ Benjamin Ho...

Winter is coming: Ski brands eagerly anticipate return to slopes

With resorts about to open for the first time since Covid, brands are hoping consumers will splash out on new clothing a...

Superdry: Welcome to the age of content with a conscience

Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...

Bauhaus sales tumble as store network shrinks

Company ended the year with just five self-operated stores outside Hong Kong.

Retail appointments of the week

Julian Dunkerton now permanent CEO at Superdry; new CEO at Foreo; Yoox Net-a-Porter names global operations director

Superdry co-founder Dunkerton named permanent CEO amid board reshuffle

Julian Dunkerton now named permanent CEO of Superdry.

Footballer Neymar teams with Superdry to promote organic cotton underwear

Company says partnership will further promote its sustainable vision for the future of fashion.
a group of diverse people wearing streetwear

Q&A: Here’s what being head buyer at Superdry is really like

We chat with the head buyer of Superdry ANZ about the glam (and not-so-glam) parts of the job.