Braun Buffel has launched its new store concept at Ion Orchard in Singapore, creating a brand experience with multiple physical and digital touch-points.

The store’s facade features Champagne-gold fonts against soft white frames. To create a modern look, marble stone tiles in light grey with streaks of white tones are used. Hand-brushed finishes on the cement provide a three-dimensional textured effect on both the floors and walls. Pastel rose pink is chosen as the themed colour for the walls.

The Braun Buffel store at Ion Orchard has also unveiled its Spring/Summer 2020 collection with the theme of “Individualism” featuring different selections for men and women.

Founded 1887, Braun Buffel is exclusively distributed in the Asia Pacific region by Lianbee-Jeco, and has boutiques in The Shoppes at Marina Bay Sands, Ion Orchard, VivoCity, Suntec City Mall, Westgate, and Terminals 2 & 3 (Departure/Transit Lounge) at Changi Airport, as well as counters in selected department stores.