JD Worldwide has teamed with LG and Korea International Trade Association (KITA) to introduce more Korean brands to Chinese customers.
“The epidemic has encouraged more Chinese consumers to shop online. With this trend, we will put more effort into helping South Korean brands export to China through e-commerce platforms,” said Park Min Young, chief KITA Beijing representative.
Under the partnership, LG will be responsible for supply-chain management to provide South Korean products to JD while KITA will support SMEs entering Chinese market.
“Since the epidemic, we have been working closely with organisations and enterprises from all over the world to introduce more international brands on JD,” said Frank Yu, head of marketing and operations at JD Worldwide.
“We believe this partnership will not only help brands find a new sales channel during this challenging time, but also bring more high-quality, authentic Korean products to over 380 million JD customers.”
In May, more than 250 Korean brands joined a recruitment conference for the launch on JD Worldwide.