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7-Eleven and Coca Cola launch Hong Kong concept store

7-Eleven has teamed with carbonated beverage brand Coca Cola to open a new themed store in Hong Kong.

Located at in Tsim Sha Tsui, the 7-Eleven x Coca Cola concept store is dressed in the distinctive Coke red. As well as the modern Coke livery, the counter features a banner with nostalgic advertising.

The store features two fridges with Coca Cola’s glass-bottle-shaped doors, displaying a selection of the brand’s items and collectibles. 

“7-Eleven x Coca Cola themed store is a close collaboration with our suppliers leveraging on the brand strength and features to create a themed convenience store with impactful in-store decoration, interesting display, exclusive products, innovative food idea, good value offer to bring customers fun and convenience,” a spokesperson for 7-Eleven Hong Kong’s parent company Dairy Farm Group told Inside Retail Asia.

The store, located on the ground floor of the TAL Building at 45-53 Austin Rd, also features a ‘Hot Shot counter’ where customers can pause and eat snacks (and a Coke).

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