NBA and Titan launch merchandising partnership in the Philippines
The US National Basketball Association (NBA) has signed a multiyear merchandising partnership with Titanomachy, Philippines’ basketball specialty store.
Under the partnership, NBA will relaunch its official e-commerce store in the Philippines, which is operated by Titan, next month.
The online store will offer a wide selection of merchandise from all NBA’s 30 teams, including jerseys, shirts, footwear, headwear, outerwear, accessories and equipment.
“We look forward to providing passionate Filipino fans with unprecedented access to authentic NBA products through the relaunch of the league’s online store,” said Lesley Rulloda, NBA Asia Associate VP of global merchandising.
The NBA online store will also feature exclusive collections and products, including the NBA Philippines Tees Collection.
“Our newly forged partnership with the NBA will enable us to cater to a wider range of Filipino basketball fans and equip them with new ways to express their love for their favorite teams, players and league,” said Mike Ignacio, MD of Titanomachy.
The NBA Philippines is the league’s 25th branded international e-commerce store.