WhatsApp has added a feature called Carts to its business app, offering a more “seamless and intuitive” shopping experience on the chat program.

The Carts feature will allow customers to quickly add goods or services they want from a business’ catalogue, and then send the order as one message to the business. WhatsApp says this makes it easier for customers to order products and for businesses to keep track of order inquiries. 

Due to the Covid-19 pandemic, a significant number of small businesses in Hong Kong and Singapore have moved their focus to digital tools like WhatsApp Business to keep close connections and high interactivity with their customers.

The app has turned into a potential channel for brands as about 175 million people around the world message a WhatsApp Business account every day. This trend in conversational commerce is rising across many industries – from fashion and beauty, to food and beverage, and even home and living.