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CP Group rebrands its Southeast Asia Tesco stores

CP Group has renamed its Tesco stores across Southeast Asia to Lotus’s, marking the end of the British hypermarket brand in the region.

CP Group has unveiled a complete new look for the former Tesco brand at two pilot stores with a new logo and new store design, ahead of the launch of the new brand, Lotus’s – a word which is misspelled in English and certainly does not roll off the tongue.

According to the company, the name “Lotus’s” was created as part of the old brand, Tesco Lotus, as many locals have called the hypermarket chain “Lotus” for a long time.

The new logo design features a colour palette of pastel green, yellow and white. The drop pin in the logo represents the pearl embroidering, a one-stop shop for customers. The “s” at the end of the name stands for “Smart” in its new “smart shopping experience” concept that will be promoted once the new brand is launched.

Meanwhile, the mini supermarket chain Tesco Lotus Express will also be rebranded to Lotus Go Fresh.

The new brand and concept have been piloted at two branches, Lotus Ekamai-Ramindra Express and Lotus Ekachai branch 99.

The rebranding follows the US$10.6 billion acquisition of Tesco’s Asian operations in Thailand and Malaysia last year.

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