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Apple South Korea to open second store this week

Apple is to expand its retail network in South Korea with its second store opening in Seoul this week.

Located in IFC Mall in Yeouido – Seoul’s main finance district – the second South Korean store is described by the company as “a space for everyone to blossom their ideas and creativity”.

The opening, announced last November, was significantly delayed due to the spike of new Covid-19 cases in the county.

The IFC Mall Apple store is scheduled to open on Friday (February 26). To follow social-distancing rules, customer entry will be conducted by reservation and the number of visitors will be limited.

Apple entered South Korea in 2018 when its first store opened in Garosugil, Gangnam area. According to Yonhap News Agency, the retailer aims to accelerate its expansion plan in the country with a third store in popular shopping destination Myeongdong and a fourth in Busan.

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