Puma sees strong rebound from pandemic, but not until summer

German sportswear company Puma expects a big hit to its results from lockdowns to contain the coronavirus pandemic well into its second quarter, but sees a strong improvement after that.

For the full year, Puma expects at least a moderate increase in sales in constant currency, with an upside potential, and a significant improvement compared with 2020 for both its operating and net profit.

“We do expect the negative impact to continue through the first and parts of the second quarter, but expect to see an improvement in the second half of the year,” CEO Bjorn Gulden said in a statement.

“We see that people around the world want to do more sports as soon as restrictions allow them to.”

Fourth-quarter sales rose by a currency-adjusted 9.1 per cent to 1.52 billion euros ($1.85 billion) and operating profit by 14.6 per cent to 63 million euros, meeting analysts’ average forecasts for 1.52 billion and 62 million euros respectively.

Puma said growth in the fourth quarter was driven by Greater China and its Europe, Middle East and Africa region, despite lockdowns in Europe, noting that about half of the stores selling its products in Europe are currently closed.

Rival Nike in December raised its full-year sales forecast after demand for outdoor sportswear drove an 84-per-cent surge in online sales.

  • Reporting by Emma Thomasson. Editing by Maria Sheahan and Mark Potter, of Reuters.

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