Revealed: The dirty secret behind Australian private fashion labels

Fodder /ˈfɒdə/ noun: inferior or readily available feed or material used to supply a heavy demand.  This is the most accurate way to describe most private label product in the Australian fashion market – product that’s conceived and presented with the stingiest levels of creativity, churned out in volume to fill gaps in an inventory plan and disdainfully inconsiderate of evolving consumers. Often, it’s planned by buyers for promotional events, with little expectation of any full-pr

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