Italian luxury brand Dolce & Gabbana has opened its first DG Beauty boutique in Southeast Asia at Ion Orchard, in Singapore.

The 92sqm store will host a selection of fragrances, and for the first time will exclusively sell its makeup line in-store.

Each corner of the boutique is adorned with details reflecting the brand’s “La Casa” DNA,  allowing customers to immerse themselves in Dolce & Gabbana’s aesthetic. 

According to the brand, its makeup collection will be luxurious, high-impact, and sensorial, inspired by its Italian heritage. Fragrances such as Light Blue, The One, and K by Dolce & Gabbana, will also appear alongside the brand’s latest novelties like the Fruit Collection, Dolce Rose, and Deva Cassel as the face of the fragrance collection.

The DG Beauty boutique in Singapore will also offer the exclusive Velvet fragrance line, a collection of perfumes inspired by its designers’ vision of Sicily and the Mediterranean.