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K11 Art Mall and 9Gag create a meme museum ahead of NFT auction

Hong Kong’s K11 Art Mall is bringing memes to life with the world’s first meme museum in collaboration with 9Gag, ahead of an NFT auction. 

Consisting of seven themed zones, Meme Museum displays more than 100 global and local viral memes showcasing famed images from different time periods in various forms such as imagery, 3D figures, and scent.

The first zone, Meme Time Tunnel, features 24 classic memes ranging from the 60’s to present day, such as ‘Success Kid’, ‘Distracted Boyfriend’ to “Woman Yelling at a Cat”. Meanwhile, ‘Mem-go-round’ zone is a rotating display that takes visitors around the world in 78 frames of authentic Hong Kong-style jokes, international celeb gags or animated classics. 

While Hong Kong’s first instant meme photobooth allows visitors to create their own memes, ‘Beyond the Meme’ offers a 4D interactive experience with AR technology, featuring locals’ favourite memes such as ‘Confused Nick Young’ and ‘Side Eyeing Chloe’ in physical forms. Visitors can also have their favourite memes tattooed at the ‘Memeingful Tattoo Station’ zone.

The first 1000 copies of the limited-edition meme board game, created with Hong Kong-style humour, will be launched exclusively at the museum as well as at the Hong Kong Book Fair this month. 

Marking the launch, K11 Art Mall and 9Gag have introduced the world’s first meme NFT artwork called ‘In Meme We Love’ featuring more than 100 of the most viral memes. The artwork will be auctioned off on the trading platform Foundation this month. 

K11 Art Mall’s Meme Museum will be open to the public until September 5.

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