American fast-food chain Subway is making its Indonesian debut in partnership with Map Boga Adiperkasa (MBA), as part of the brand’s broader expansion plan for the Asia-Pacific region.
The first Subway restaurant is set to open in greater Jakarta this year. The chain will be managed by MBA’s subsidiary, Sari Sandwich Indonesia. MBA, owned by Mitra Adiperkasa (MAP), has more than 590 food stores across the country operating under brands including Starbucks, Pizza Marzano and Krispy Kreme.
In turn, MAP operates more than 2300 retail outlets in 79 Indonesian cities, including Marks & Spencer, Sephora, Converse, Onitsuka Tiger, Burger King and Domino’s Pizza.
“The demand for Subway restaurants is unprecedented in many markets around the world, including Indonesia,” said John Chidsey, CEO of Subway.
“MAP is the ideal partner to kick off our expansion in the Asia Pacific region, where we know convenient, better-for-you options are in demand. This is just the start of our global expansion plans.”
The launch of Subway Indonesia also marks the first time Subway has appointed an exclusive country franchise model.
Meanwhile, Subway says it aims to strengthen its presence in the Asia Pacific region with a focus on its businesses in South Korea, Australia, New Zealand, Thailand and Singapore.