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How Aussie activewear brand LSKD did a month’s worth of orders in 24 hours

Australian sportswear brand LSKD has been preparing for its weeklong Black Friday Festival for an entire year, and the hard work is finally paying off. The online retailer generated more than a month’s worth of orders in the first 24 hours of the sale, which kicked off last Thursday, and it surpassed last year’s entire Black Friday volume in the first 48 hours.  “We’re still live, so [orders are] still rolling through,” Jade Cameron, head of customer support and community enga