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Mindful consumption: The new consumer behaviour you should know

The pandemic has unleashed some cracking purchasing behaviours. At the start of lockdown, panic buying cleared every supermarket of bog roll and baked beans. Then, as we began to emerge from our caves, it was all about “revenge” spending as pent up purchasing converted at the cash register. And now, if consultancy firm KPMG is to be believed, up next is mindful consumption. After a period of uncertainty where we shopped was driven by concerns about scarcity before offloading cash like it was

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