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P&G and A.S. Watson Group launches Japanese skincare brand

(Source: supplied )

A.S. Watson Group has collaborated with Procter & Gamble to create a Japanese skincare brand called ‘Aio’, which will be sold exclusively across Watsons stores in Greater China.

Global president of P&G Skin & Personal Care, Markus Strobel, said Aio will target Gen Z and millennial customers and generate a larger proportion of sales from online channels.

“This is a P&G Beauty first breakthrough collaboration with a retail partner to co-create a new skincare brand from scratch,” said Strobel. “This is the future of retailing and skincare”.

Aio comes with fully recyclable packaging, in line with the “P&G’s responsible beauty and sustainability goals”, and aims to provide an effective solution for busy customers looking for a sustainable choice, from product packaging to the selection of ingredients.

“Our seamless O+O (offline plus online) platforms and sophisticated customer insights will help Aio to open new markets,” said Malina Ngai, CEO of A.S. Watson in Asia & Europe and group chief operating officer.

“Sustainability is our top priority and we are happy to see Aio’s packaging is fully recyclable, making it eligible to be listed as a Clean Beauty product under Watsons Sustainable Choices.”

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