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Starbucks launches Coffee Experience Center in Bali, Indonesia

(Source: Starbucks)

Starbucks Indonesia has opened a Coffee Experience Center at its Starbucks Dewata Coffee Sanctuary in Bali.

The Experience Center is the latest addition in a series of interactive experiences that Starbucks says celebrate the seed-to-cup journey, bringing together coffee sourcing, roasting, brewing, and serving for customers to explore in one place.

“The Dewata Coffee Experience Center amplifies our leadership and passion for coffee, as well as our commitment to Indonesia’s rich coffee culture,” said Anthony McEvoy, leader of Starbucks at PT Sari Coffee Indonesia.

Spanning more than 140sqm, the space is dominated by copper tones. The interiors, inspired by traditional Balinese Besek baskets, were made with the same materials as the Starbucks Dewata Coffee Sanctuary including terracotta brickwork and terrazzo floors.

Customers visiting the centre can learn about the art and science behind sourcing, roasting and brewing coffee through interactive workshops hosted onsite.

“We want to reaffirm our commitment to supporting coffee farmers in Indonesia by working closely with the Farmer Support Center to ensure a sustainable future of coffee for all,” added McEvoy.

The launch of the Coffee Experience Center coincides with Starbucks’ 20th anniversary in Indonesia.

“Indonesia has played a unique and important role in Starbucks’ journey since the beginning,” said Tim Scharrer, MD and VP of Starbucks coffee and cocoa.

“Starbucks has sourced high-quality Arabica coffee from Indonesia for 50 years and is proud to be one of the largest buyers of Indonesian coffee in the world today.”

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