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Hugo Boss follows Gen Z into the metaverse with new NFT collection

Premium fashion brand Hugo Boss announced it will launch a special collection of non-fungible tokens (NFTs) in collaboration with Web3 company Imaginary Ones. The exclusive Hugo x Imaginary Ones collection will include 1,001 3D animations entitled ‘Embrace your Emotions’ (EYE), to encourage everyone to connect with their feelings.  The project has been designed to offer a holistic metaverse experience with many other activities coming up in the near future for Hugo x Imaginary Ones