German sports retailer Puma is expanding its portfolio in the Philippines by opening its first Forever Faster concept store. 

Featuring a retail space of 309sqm, the store is located on Ayala Avenue, in Manila’s CBD, Makati. It offers exclusive collections including Slipstream worn by Korean K-pop group NCT127, LaMelo Ball’s MB.02 collection, Puma x Coca-Cola, and Puma x Pokemon. 

“Puma has chosen Makati as the location of our newest store to bolster the momentum of our business in the Philippines,” said Paolo Misa, country manager Philippines at Puma

“This is just the start of our expansion plans. Filipinos can look forward to a few more Puma stores in the coming year.” 

The Puma Forever Faster concept introduces technical sports with a focus on performance and sport-inspired lifestyle items in categories including football, running and training, basketball and motorsport.

The brand says this launch aims to transmit Puma’s brand spirit of fusing sports into customers’ lifestyles.

In July, Puma opened its largest store in South East Asia at 313@Somerset Singapore, which has a retail footprint of 660sqm and carries the whole Puma line, including Puma Select.