Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. On the other hand, another report claimed that this could be a US$1 trillion opportunity in APAC by 2025. Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and