UK fashion retailer Paul Smith has opened its first bricks-and-mortar location in Cambodia, part of a wider expansion plan in Southeast Asia.
The store is located at Chip Mong Shopping Mall 271 Mega Mall in downtown Phnom Penh. The store has a red exterior and three main colours in the interior: white, blue, and yellow. Pictures on the walls throughout the store convey the store’s colourful but elegant character.
The store offers clothes including t-shirts, shirts, suits, shoes and accessories.
Paul Smith was founded in Nottingham, England, and now has 130 stores in 70 countries. The brand celebrated its 50 years of independent design in 2020.
The year is only a few weeks in, yet the Cambodian retail industry appears to be buoyant, with several international businesses making forays there. MLB, the South Korean streetwear brand, opened its first physical store in Cambodia earlier this month in collaboration with Vietnamese distributor Maison Retail Management International (MRMI).