Sportswear giant Puma has opened its largest flagship store in Thailand, following the completion of its biggest location in South East Asia at 313@Somerset Singapore.
Located at CentralWorld, the flagship features the brand’s latest campaign “Puma Court,” and offers athletic performance footwear including the ForeverRun Nitro, Deviate Nitro Elite 2, and Fast-R Nitro Elite.
“Puma has been an established brand in the sports world for 75 years and marketed in Thailand for much of that time through partnerships. Puma launched its first flagship store in Thailand at the end of last year at Siam Center,” Ludwig Tsai, GM of Puma Sports Thailand told The Bangkok Post.
“After getting great feedback, this second flagship will be the brand’s biggest branch in Thailand to connect people from diverse subcultures through sports and lifestyle activities.”
According to Statista, Thailand’s sneaker market is expected to expand by US$84.8 million (+29.63 per cent) between 2023 and 2028. In 2028, revenue is expected to be $370.96 million.
In Thailand, Puma now operates seven physical stores and an e-commerce site.
