In the era of high inflation, convenience stores are striving to attract budget-conscious young consumers by introducing highly cost-effective private brand (PB) products.
GS25, a convenience store chain, plans to offer its PB ice Americano and Americano, originally priced at approximately US$1.52, at a significantly discounted rate throughout the month of June.
By taking advantage of multiple benefits such as the morning time sale from 7 a.m. to 10 a.m., KakaoPay cashback, subscription discounts, and discounts through partnerships with telecom operators, customers can purchase these items at incredibly low prices of $0.045 and $0.11, respectively.
Last month, GS25 sold two types of lunch boxes with original prices ranging from $3.4 to $3.7, at discounted prices ranging from $0.26 to $0.36. This special offer was limited to a quantity of 30,000 units.
Another convenience store chain, CU, is currently selling its PB ice Americano, originally priced at $1.51, for a bargain price of $0.15 throughout this month.
CU significantly reduced the price by leveraging benefits such as discounts through partnerships with telecom operators and event card payment discounts.
Furthermore, CU released a 750-millilitre product of “makgeolli,” a grain-based alcoholic drink, at a price of $0.76 earlier this month, targeting young consumers who enjoy traditional Korean alcoholic beverages.
This story was originally published by Ashley Song, via Korea Bizwire.
