Charles & Keith has opened its first flagship store in South Korea’s Gangnam, one of the most bustling shopping districts in Seoul.
The two-story Charles & Keith flagship store in South Korea spans more than 330sqm and represents the brand’s ambition to enhance its retail experience and strengthen its position in the Asian market.
The venue features Touchable Flow sculptures by South Korean artist Jeesun Park, and is also the first in South Korea to offer Made for Me by Charles & Keith, a personalisation service that allows customers to embroider their names as well as two Seoul-inspired city icons.
Charles & Keith named South Korean actress Han So Hee as its latest worldwide brand ambassador in May, joining the company’s growing family of influencers. Han is the third South Korean celebrity to be named a global ambassador for Charles & Keith, following Krystal Jung and K-pop group Itzy.
