New York streetwear label Supreme has entered South Korea after securing its trademark in the country earlier this year, opening its first brick-and-mortar store in the heart of Seoul. 

South Korea marks the brand’s third Asian market after China and Japan and the second country in the region to have a standalone store. The launch came a year after the brand made its China debut in collaboration with luxury multi-brand retailer Dover Street Market in Beijing. 

Located in the upscale Gangnam district in Sinsa-Dong, the South Korean store is also the brand’s largest flagship in Asia. While the storefront features floor-to-ceiling windows with the brand logo on top of the entrance, the interior houses a series of artwork. 

The brand attracted a large number of customers queuing outside the store to be one of the first customers to get Supreme items, including those that are exclusive to the market.

Founded in 1994, the brand is owned by VF Corporation and operates 16 standalone stores across seven countries – the US, the UK, France, Italy, German, Japan and South Korea.