Omnichannel fashion retailer Love, Bonito has brought its largest flagship store to the heart of Hong Kong’s Causeway Bay, the brand’s third location in the territory within over a year. 

“We have been doubling down on our international expansion plans, with Hong Kong being one of our highest potential markets,” said Dione Song, CEO of Love, Bonito. 

The store takes over a 6750sqft space inside the Windsor House retail centre, more than double the size of its usual store. The new flagship will be home to the most extensive collection of apparel from key lines, with dedicated zones marked out for bestselling items. 

The store is designed with modular racks to create spaces for interactive community events such as styling workshops and collaborations with partners like Teen’s Key Hong Kong.

“Our community can always treat our stores as their safe space to meet other like-hearted women through future events,” said Christina Wang, regional director of Hong Kong & Taiwan.

“Over the first half of this year, Hong Kong has seen tremendous year-over-year triple-digit growth and this has given us immense confidence to further expand our retail footprint to serve our growing community,” said Song. 

The launch of Love, Bonito’s Windsor House location came after the brand’s recent global expansion with pop-up stores in the US and the Philippines. Founded in 2010, the Singaporean fashion retailer has 21 stores across Cambodia, Hong Kong, Indonesia, Singapore and Malaysia.