South Korean fashion brand Acme De La Vie (ADLV) has launched its first store in Indonesia, in partnership with the local largest platform Bukalapak. 

Located in Jakarta’s Indah Kapuk Beach, the store offers a new symbol logo and improved merchandise, in addition to the 23Fall/Winter collection, which has K-pop singer Seventeen Jeonghan as the model.

The launch is part of ADLV’s aim to grow its presence in Southeast Asia; it established its first store in Vietnam last year. 

ADLV was founded in 2017 by identical twins Jae-Mo and Jin-Mo Gu and is recognised for its large “baby face” sweatshirts and t-shirts. Acme De La Vie, roughly translates as “the pinnacle of life,” is a French expression.

ADLV aims to make a social statement through the manufacture of high-quality, inspired items, and the company plans to grow its footprint in countries including Thailand, Europe, and the US.