Thanajira Group’s beauty brand Harnn has opened its first store in Vietnam, furthering its international expansion.  

The store is located at Lotte Mall West Lake Hanoi, a large shopping mall in the heart of Hanoi, and offers a wide selection of products from Vuudh (Wuttut), including body care, hair care, personal care, aromatherapy, and perfumes. 

The company plans to open a second branch in the last quarter of this year in Ho Chi Minh City.

Harn’s expansion into Vietnam is part of Thanajira Group’s strategy plan to provide Thai brand experiences to Vietnamese people, as it aims to become a regional lifestyle brand leader. 

Harnn is currently distributed in China Switzerland, South Africa, South Korea, Indonesia, Malaysia, Mauritius, New Caledonia and Singapore. 

Tanachira Retail bought Harnn in 2018 in a US$30.4 million deal. The acquisition, which covers brands, intellectual property assets, and business networks, was believed to help Tanachira reduce the risk from its dependence on revenue from imported brands.