Luxury travel retailer DFS Group has become the first cross-border retail partner of Douyin Life Service, China’s most popular short-video platform, to improve the international luxury travel retail shopping experience of Chinese travellers.
As part of the collaboration, the two companies held a livestream event on February 2 and 3, introducing more than 80 beauty products to Douyin users, including skincare, cosmetics, and scents.
The firms said agreement aims to motivate DFS Circle members to make purchases while also attracting new customers with significant purchasing power.
The cooperation also demonstrated novel approaches for Douyin Life Service and its Hong Kong partners to connect clients with appropriate shopping experiences to create e-commerce income and improve the platform’s user experience.
“DFS always remains true to our innovation philosophy, and has long been committed to leveraging technologies to continuously enhance the shopping experience for our customers,” said Long Chiu, executive VP for global marketing & digital ventures at DFS Group.
“The partnership has attracted new customers in Mainland China, a core customer group for us, and generated extra e-commerce revenue for both DFS and Douyin Life Service, setting a successful precedent for more diversified collaborations in the future.”
As part of the strategic agreement, DFS also became the first merchant in Hong Kong to allow consumers to redeem cash coupons by displaying the QR code on the Douyin app while paying for their goods.
