Dessert brand Sprinkles is set to make its debut in Asia under the partnership with international franchise partners SPC Samlip and Bridgeport Investments.

The brand will open stores in South Korea before expanding into Singapore and Malaysia. The expansion plan will include the opening of more than 18 overseas locations this year.

Sprinkles – known for handcrafted, freshly baked cupcakes, cakes, cookies and brownies – seeks to add more than 50 new locations over the next few years.

“The international franchise expansion is a testament to our dedication to sharing these moments on a global scale,” said Brett Willis, Sprinkles VP of development. “We have built out a full team to support franchisees, including operations, training, marketing and construction.” 

“With strong demand for other countries, these franchisee signings are only the start to developing our global brand presence as we intend to sign franchises in Europe, South America and additional Asean countries.”

The brand will collaborate with women-owned companies including RIC Operating Group, Celebration Cupcakes, and WTX Cupcakes as it expands local franchises across the US. 

Further reading, SPC opens first Paris Baguette in Hawaii.