UK online fashion retailer Asos has inked a long-term licensing agreement with Reliance Retail Ventures Limited (RRVL) to bring its brands into India.

Under the deal, Reliance Retail will be the exclusive retail partner for Asos across all channels in the country, including exclusive brand stores, multi-brand stores, and digital commerce platforms.

The agreement also marks Asos’ first country-wide exclusive retail partnership.

“This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave,” said Isha Ambani, director at RRVL.

RRVL posted a consolidated turnover of US$37 billion and a net profit of $1.3 billion for the year ended March 31. The company acquired the exclusive rights for Sephora India’s business from Arvind Fashion Limited last year.

London-headquartered Asos was founded in 2000 by Nicholas Jon Robertson and Quentin John Griffiths.