Fashion and lifestyle retailer Jaspal Group has selected Centric PLM from Centric Software to drive efficiency and value creation.

Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics and personal care as well as multi-category retail to achieve strategic and operational digital transformation goals. 

Founded in 1947, Jaspal Group is a distinguished player in the fashion and lifestyle retail industry and is headquartered in Bangkok. With a diverse portfolio of both in-house and imported brands, Jaspal Group has grown to manage over 475 stores and distribution points across Thailand and Southeast Asia, as well as through e-commerce sites.

The company’s in-house brands include Jaspal, CPS Chaps, Lyn, CC Double O, Lyn Around, Jelly Bunny, Misty Mynx, Royal Ivy Regatta, Quinn, Shoebar and CPS Coffee. Additionally, Jaspal Group distributes world-class brands such as Fred Perry, Asics, Diesel, New Era, Champion, Mango, Camper and Marimekko. 

Established more than 77 years ago, Jaspal Group is planning an exciting expansion in Southeast Asia that requires sustainable scaling and greater efficiency. Daniel Yeung, CTO at Jaspal Group, explains why the company requires Centric’s market-leading system to address these challenges: “To enable growth, we need to get the fundamentals right, such as centralising our product data and enhancing our automation and collaboration tools. This will give us a competitive advantage to bring products to market faster in this economic climate.”

As part of its relentless effort to embrace new technology, Jaspal Group sought an all-encompassing digital solution that would truly streamline the entire product development process.

“We recognised that implementing a sophisticated, industry-standard PLM solution would allow us to understand our products better, improve forecasting and make data-driven decisions,” Yeung says.

After reviewing other PLM solutions, Jaspal Group chose Centric PLM for its advanced capabilities, built-in best practices and proven track record as the leading PLM for the fashion and apparel industry.

“We chose Centric PLM because it is the recognised PLM leader in the fashion industry. Not only are we looking for the best software on the market, but we also plan to leverage Centric’s industry best practices to improve our processes. The solution fits our business requirements perfectly,” adds Yeung. “The Centric team has been fully engaged and knowledgeable throughout the process.”

Centric PLM will standardise all product-related data and processes for designers, merchandisers, buyers, sourcing and quality control teams, ensuring that everyone works from the same centralised and accurate data, minimising errors and delays. 

Jaspal Group anticipates significant benefits from implementing Centric PLM, particularly in three key areas.

“We expect Centric PLM to shorten time-to-market, reduce costs and improve product quality,” says Yeung. “In the long term, we are confident that Centric PLM will be invaluable in driving product innovation and growth. We look forward to working with Centric to roll out Centric PLM and leverage its benefits this year.”

“We are thrilled to embark on this journey with Jaspal Group to support their goals of greater efficiency and faster time to market,” says Fabrice Canonge, president at Centric Software. “Centric PLM is designed to meet the unique needs of the fashion and retail industry, and we look forward to watching Jaspal Group expand in Southeast Asia with our technology as its backbone.”

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