MarketingPulse and EtailingPulse – Asia’s top marketing and e-tailing conference – is back to offer participants learning, networking and career development opportunities.
Located at the Hong Kong Convention and Exhibition Centre (HKCEC) on March 19, this year’s event will offer attendees the chance to interact with global marketers and business elites.
This year’s theme is Inspiring Possibilities, and global brands to have confirmed speakers include Netflix, Google, BMW, UOB, Ovolo Hotels, Maison Ruinart, HSBC, Decathlon, Carousell and more.
They’ll be delving into their inspirational experiences to share the latest marketing intelligence and industry best practices from sessions including Leveraging Data to Unleash Innovation, Art & Culture for Global Brand Marketing, Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes; The Paw-sitive Impact of Animal KOLs, and The Age of Atomisation.
Highlights of this year’s event include…
Delve into the realms of innovation and digital evolution
Join MarketingPulse for a transformative experience and delve into the realms of innovation and digital evolution. Discover how data insights fuel groundbreaking achievements and learn to master consumer insights for brand growth alongside Nikkia Reveillac, director (global), of consumer insights at Netflix (2021-2024). Then, explore the AI era’s potential for reshaping marketing landscapes and gain strategic insights into leveraging AI for compelling brand narratives and breakthrough campaigns. Prof Darren Thayre, head of innovation and global strategic initiatives at Google, and Brian Hui, MD, head of customer propositions and marketing for wealth and personal banking (WPB) Hong Kong, HSBC, will elevate your understanding of these critical trends.
Art & Culture for Global Brand Marketing
Join leading brands, including BMW, UOB, Maison Ruinart, Ovolo Hotel and Young Soy Gallery, to explore how to redefine the intersection of art and culture in global brand marketing. Acquire innovative strategies and insights that transcend traditional gallery sponsorships, and learn how authentic cultural engagement can elevate brand value and storytelling and touch a chord with audiences worldwide. Gain fresh perspectives on integrating art and culture to strengthen your global brand presence. Hong Kong singer Leo Ku and Hang Seng Bank will also join hands to share practical tips on leveraging the universal language of music in marketing.
Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes
In the ever-evolving global market, embracing cognitive diversity is more critical than ever. Join this insightful session to help transform your marketing efforts. Harness the potential of neurodivergent perspectives with No One True Anything, a fashion brand that turns dyslexia into a creative asset, Eaton Hotel HK, which promotes diverse expressions, and Kevin Chesters, a seasoned strategist and neurodiversity advocate. Equip yourself with practical strategies to foster innovation and engagement and the tools to navigate and succeed in the complex, dynamic marketing landscape.
Paw-sitive Impact of Animal KOLs
Discover the untapped potential of animal KOLs in shaping brands and influencing economies. This session will explore how popular animal influencers can be leveraged for effective branding and merchandising strategies, creating strong emotional connections with audiences. Learn from success stories to see how these furry celebrities can drive economic growth, particularly in areas like tourism, and expand your brand’s reach and impact beyond traditional strategies.
Speaker: Narongwit Chodchoy, director at Khao Kheow Zoo.
The agenda also includes a series of speaking sessions, ‘InnoTalks’, and marketing and E-tailing workshops, along with an exhibition, business matching sessions, and a happy hour with live music.
Inside Retail readers will receive a 40 per cent discount using the discount code MPRP4PR04 (HK$1170 / US$150 or 50 per cent off at HK$975 / US$125 for bulk purchase of five or more passes.)
Book your ticket now for MarketingPulse and eTailingPulse 2024 on March 19. Be sure to enter your discount code MPRP4PR04 exclusive to Inside Retail readers and receive 40 per cent off the registration cost.
