Global lifestyle brand Miniso has unveiled its first Miniso Space concept store at Deji Plaza in Nanjing. It combines retail, exhibition and experiential elements, offering shoppers an interactive experience.

The outlet is almost entirely dedicated to the company’s collaborations with popular franchises such as Disney, Harry Potter, Chiikawa and Sanrio, featuring a range of exclusive products, including the debut of the Wakuku limited-edition collection. Around 30 IP collaborations are featured throughout the space.

The layout blends IP-driven displays with the upscale design of Deji Plaza, aligning with Miniso’s “Joy Philosophy” and aiming to turn retail into a premium, playful and memorable experience.

The new concept is part of Miniso’s global expansion, with the brand now operating more than 7700 stores worldwide.